Privacy Policy

1. Introduction

This Privacy Policy explains how Horizon Technologies Inc. (“Horizon”, “we”, “us”, or “our”), a Delaware corporation with offices at 501 Folsom St, San Francisco, CA 94105, collects, uses, discloses, and safeguards your information when you visit our website at gethorizon.xyz (the “Website”), sign up for our waitlist, interact with our marketing on third-party platforms (including LinkedIn, X, and Google), or otherwise communicate with us.

Please read this Privacy Policy carefully. By using our Website or providing your information to us, you confirm that you have read, understood, and consent to the practices described in this Policy.

2. Information We Collect

2.1 Information You Provide Directly

We collect information you provide when you sign up for our waitlist, fill out forms (including LinkedIn Lead Generation Forms), subscribe to communications, or contact us. This may include:

• Full name
• Email address
• Company or organization name
• Job title or role
• Country of operation or residence
• Responses to qualifying questions (for example, business type or category)
• Any other information you choose to share with us

2.2 Information Collected Automatically

When you visit our Website, we automatically collect certain technical information, including:

• IP address and approximate location
• Device type, operating system, and browser type
• Pages visited, referring URLs, and time spent on pages
• Cookies and similar tracking technologies

2.3 Information From Third Parties

When you interact with our advertisements on third-party platforms such as LinkedIn, X (formerly Twitter), or Google, those platforms may share information with us, including profile information, engagement data, and aggregated audience insights, in accordance with their respective privacy policies.

3. How We Use Your Information

We use the information we collect to:

• Manage and respond to your waitlist signup or inquiry
• Send you product updates, news, and early access information
• Operate, maintain, and improve our Website and services
• Analyze website usage and marketing performance
• Personalize your experience and communications
• Detect, prevent, and address technical issues, fraud, or abuse
• Comply with applicable laws, regulations, and lawful requests

4. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, our processing of your personal data is based on one or more of the following legal grounds:

• Consent (Art. 6(1)(a) GDPR): for waitlist signups, marketing emails, and optional analytics or advertising cookies.
• Legitimate interest (Art. 6(1)(f) GDPR): for website analytics, service improvement, security, and direct marketing of similar products to existing contacts.
• Legal obligation (Art. 6(1)(c) GDPR): for compliance with tax, accounting, and other legal requirements.
• Contractual necessity (Art. 6(1)(b) GDPR): for taking pre-contractual steps at your request, such as preparing for product access.

5. How We Share Your Information

We do not sell your personal information. We share information only as described below:

5.1 Service Providers

We use trusted third-party service providers to help us operate, including email service providers, hosting providers, customer relationship management tools, and analytics providers. These providers process data on our behalf under strict confidentiality and data processing agreements.

5.2 Advertising Platforms

We work with advertising platforms including LinkedIn, X, and Google Ads to deliver and measure our advertising campaigns. These platforms may receive limited information for the purposes of campaign measurement, attribution, and lookalike audience generation, subject to their own privacy policies.

5.3 Legal Requirements

We may disclose information when required by law, court order, or governmental request, or where necessary to protect our rights, property, or safety, or that of our users or the public.

5.4 Business Transfers

In the event of a merger, acquisition, financing, or sale of assets, your information may be transferred as part of the transaction. We will notify you of any change in ownership or use of your personal data.

6. Data Retention

We retain your personal data only as long as necessary for the purposes set out in this Policy or as required by applicable law:

• Waitlist data: until product launches plus twenty-four (24) months thereafter, or until you unsubscribe, whichever is earlier.
• Marketing communications: until you withdraw consent or unsubscribe.
• Website analytics: up to twenty-six (26) months, in line with our analytics provider's default retention.
• Legal records: for the period required by applicable tax, commercial, or other laws (typically six to ten years).

7. International Data Transfers

Some of our service providers and advertising platforms are located outside the European Economic Area, including in the United States. When we transfer personal data outside the EEA, we ensure appropriate safeguards are in place, such as the European Commission's Standard Contractual Clauses, adequacy decisions, or other legally recognized mechanisms.

8. Your Rights Under GDPR

If you are located in the EEA, United Kingdom, or Switzerland, you have the following rights regarding your personal data:

• Right of access (Art. 15 GDPR): obtain confirmation of whether we process your data and request a copy.
• Right to rectification (Art. 16 GDPR): correct inaccurate or incomplete data.
• Right to erasure (Art. 17 GDPR): request deletion of your personal data.
• Right to restriction (Art. 18 GDPR): request that we limit the processing of your data.
• Right to data portability (Art. 20 GDPR): receive your data in a structured, machine-readable format.
• Right to object (Art. 21 GDPR): object to processing based on legitimate interest or for direct marketing.
• Right to withdraw consent (Art. 7 GDPR): withdraw consent at any time without affecting prior lawful processing.
• Right to lodge a complaint (Art. 77 GDPR): file a complaint with a supervisory authority.

To exercise any of these rights, please contact us at privacy@gethorizon.xyz. We will respond within one month, subject to extensions permitted under applicable law.

9. Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include encryption of data in transit and at rest, access controls, and regular security reviews. However, no method of transmission over the Internet or electronic storage is one hundred percent secure, and we cannot guarantee absolute security.

10. Cookies and Similar Technologies

Our Website uses cookies and similar tracking technologies to function, analyze usage, and support marketing. We use the following categories:

• Strictly necessary cookies: required for the Website to function properly.
• Analytics cookies: help us understand how visitors use the Website (for example, via Google Analytics or Plausible).
• Advertising cookies: support measurement and remarketing across LinkedIn, X, and Google.

You can manage cookie preferences via our cookie banner or your browser settings. Disabling certain cookies may affect Website functionality.

11. Children's Privacy

Our Website and services are intended for users aged 16 and above. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal data from a child without parental consent, we will take steps to delete that information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the updated Policy on this page and update the “Last Updated” date. Material changes will be communicated to you by email or through a prominent notice on the Website. Your continued use of our services after the updated Policy becomes effective constitutes your acceptance of the changes.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at privacy@gethorizon.xyz or by mail at the address below.